Scanning Pens (SP) have a 20-year history in the global assistive tech game, and squid. developed their industry presence and helped it translate to international product acclaim.

We expanded and divided SP’s online marketing into punchy, geo-specific content that was tailored to resonate with unique audiences, both industry and consumer. We transformed  eComm strategy along similar lines: liaising with their market specialists, we created dedicated Amazon and email strategies to maximise translation rates. Underpinned by a growing community presence, we sped up their emergence into the thought leadership sphere across social media with webinars, outreach initiatives and thinkpieces.

This created the basis for increased sales globally, and combined with a dedicated research and application push from our side, saw accolades from highly competitive industry leaders roll in— culminating in a Queen’s Award for Business, Export Champion status, and product awards from BETT, The EdTech Awards, The Australian Disability Service and the Tech & Learning Awards.